Is Web 2.0 just considered magical by naive observers ?

I like Collaboration tools, I use RSS readers to aggregate information from different sources everyday, I blog but I never use the term Web 2.0  which is just for me a pure marketing term. I agree that we needed something to mark the evolution of the web but too much companies are claiming to sell this “Web 2.0” technologies and most of the time all they have upgraded is their presentation.

In this context, I really enjoyed reading the post of Tom Davenport “Is Web 2.0 living on thin air ?” and “Why web 2.0 does not work in enterprise?” by Allen Huish.

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    This is a personal weblog. The opinions expressed here represent my own and not those of my employer.